![]() Lavigne continues, “Every facet of the collaboration, down to my involvement with the design of the package itself, felt authentic and true to me. “The partnership with BeatBox felt right from the start – I have never come across a brand that was as committed to providing their fans with a truly memorable experience, specifically pegged to music, than the BeatBox Team,” said Avril Lavigne. Introducing Avril’s special edition packaging with our already popular Pink Lemonade flavor is an amazing opportunity to introduce BeatBox to Avril’s 100+ million fans!” says Zech Francis, VP of Global Marketing for BeatBox.Īvril’s continued fame and success show no signs of slowing down, with over 100 million social media followers to-date, 8 Grammy nods, and 6 World Music Awards. “We are excited to bring this unique partnership to life in retail stores across the nation. Retail activations will also include custom Avril displays, lifesize Avril Lavigne cutouts, and a national sweepstakes to meet Avril in person. “Partnering with Avril is going to unlock even more exciting opportunities for BeatBox as one of the fastest growing ready-to-drink cocktail brands in the US.”Ĭonsumers across the country will have access to enter to win exclusive signed Avril Lavigne merchandise from their favorite retailers. The BeatBox Creator Series is where we partner with world renowned musicians like Avril Lavigne, as well as other large influencers and brands, to bring exciting new flavors and collectible packaging to our 45,000+ retail locations,” says Zech Francis, VP of Global Marketing for BeatBox. “From the moment Avril told our team how she drinks a BeatBox before every studio session we knew this was a perfect fit for our growing Creator Series. ![]() BeatBox’s partnership with Avril is the latest in their wider “Creator Series.” The BeatBox Creator Series partners the rapidly growing ready-to-drink cocktail brand with globally recognized tastemakers to create exclusive, uniquely designed flavors and packaging that are distributed through the brand’s large retail network.
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